Differentiation

• Attracting and Engaging Good Customers, Business Partners and Talented People
• Identifying, selecting and developing differentiators
  • Colin Coulson-Thomas, ‘Winning Companies; Winning People’ (Policy Publications, 2007), chapter 7
  • Colin Coulson-Thomas, ‘Transforming the Company, manage change, compete and win’ (Kogan Page, 2002/4), chapter 4
  • Colin Coulson-Thomas, ‘Shaping Things to Come’ (Blackhall Publishing, 2001)
  • Colin Coulson-Thomas, ‘Individuals and Enterprise, creating entrepreneurs for the new millennium through personal transformation’ (Blackhall Publishing, 1999)