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Understanding the Company’s Marketplace
- Changing aspirations of customers / employees
- Matching individuals and corporate aspirations
- Colin Coulson-Thomas, ‘Winning Companies; Winning People’ (Policy Publications, 2007), chapter 2
- Colin Coulson-Thomas, ‘Transforming the Company, manage change, compete and win’ (Kogan Page, 2002/2004), chapter 10
- Colin Coulson-Thomas, ‘Individuals and Enterprise, creating entrepreneurs for the new millennium through personal transformation’ (Blackhall Publishing, 1999)